A brand re-fresh and website re-design with an art-directed photoshoot.
Race Cottam Associates are an award winning architectural practice delivering high quality design services and solutions. RCA place a precedence on being responsive and putting their client’s interests and goals first. “Listening fosters the best design to emerge.”
Using Race Cottam’s working methods and principles as a starting point for this project, Field listened, and conducted a brand workshop. This allowed us to learn who RCA are, how they work and went on to form the integral starting point for the re-visited brand identity and new website.
Subtle yet necessary developments to the brand and logo helped to elevate Race Cotton Associates. We fine tuned Race Cottam Associates’ use of the colour orange which has become synonymous with the brand.
Transitioning from a heavy and dated logo, we developed a clean and contemporary typographic marque set in Classic Grotesque, paired with RCA’s historic, understated symbol representing structural fundamentals of architecture.
