The Transport Executive work to encourage the maximum use of public transport and to promote the growth of the public transport network all over South Yorkshire. Field were approached to produce an ad campaign directed at the 15-18 audience demographic. We delivered the initial creative design and concept alongside a full suite of adaptable formats, including: video, animation, animated banners, 6 sheet billboard ads and various non-traditional outputs such as super panoramic strips for bridges at the transport interchange.
Due to the success of the campaign, we were commissioned to re-work elements into an extended campaign. The campaign proved to be incredibly successful for SYPTE, with video content receiving over 17,000 unique views. We have developed a good relationship with the SYPTE and continue to work with them on ad and print campaigns.
